"Valfrelandia" A message from artist Ilse Valfré

After the success of our first NFT drop on Nifty Gateway “I Love Lucy”, I’ve been working around the clock for the last 4 months to bring to you VALFRÉLANDIA.

VALFRÉLANDIA is a collection of 10,000 unique NFT’s that feature 15 Valfré character types and has over 400 hand-drawn traits, making some rarer than others. 

Together with my team, our incredible advisors, and YOU, we’re building out a community program where collecting a Valfrélandia NFT with act as a key to unlock special perks such as:

  • Exclusive Community Merch 
  • Valfrelandia Member NFT & Physical Giveaways
  • Limited Edition Collectibles, Signed Prints & Fine Art 
  • Invites to IRL Art Shows & Immersive Experiences
  • Discounts at Valfre.com & Network of Partners
  • Access to Community only Discord Channels & Discussions
  • Voting Rights for Upcoming Initiatives 
  • Special Artist & Brand Collabs



Join our discord where we’ll be utilizing its many features to create an intimate and exciting environment for the Valfre community. We know how much potential and opportunity this space holds and we’re excited to bring you along for the ride. We just launched our server 2 days ago and have had a blast connecting with the 10,000 new friends that have joined us so far. 

If you’re already on Discord then you know, it’s a good time! It’s more personal and allows us to have a 2-way conversation, in real-time, which makes for a much more human experience. It’s a space where everyone is rallying around a common goal, to send this project to the moon and make new friends along the way. 

If you’re new to Discord, Crypto or NFTs, don’t stress, we’ll get you caught up to speed in no time. There’s already a lot of good information in our Discord server and we will continue to share resources that will explain the ins and outs of it all! 

BTW - The General-Chat is where most of the action happens.


Community Bank & Town Hall

5% of all proceeds generated from our NFT program will be held in the Valfre Community Bank that will be used to fund community events & charity projects. Holding a Valfrélandia NFT will grant you access to our Town Hall, where you will be able to vote on how we distribute the funds that are collected there.

Valfré Records 

Yes, we’re starting a Record Label!

Valfré Records will be an NFT label with the sole focus of releasing quality music across multiple genres, while placing the creative and financial freedom back in the hands of the artists. 

If you’ve followed us for a while then you know that music is a big part of our DNA – my husband and Valfré CEO is a musician who ran a record label for 10 years, before music changed with the birth of sites like Napster. The main revenue channel for musicians disappeared overnight when everyone started downloading music for free, and the industry has been trying to find its footing ever since.

Streaming has provided incredible access to music but unfortunately hasn’t done a good enough job at compensating the artists.. Now, musicians are able to offer ownership rights to their fans by way of NFTs, essentially placing the value back in their master recordings. 

Snoop and his label, Death Row Records are a great example of how successful this new model will be, as it allows artists to go directly to their fans and bypass the agendas of their label and corporate sponsors. 

Imagine how much more creative music will be without these barriers. We’re very excited for the NFT space and the positive impact it will have on artists!


I know some of you are more excited about NFTs than others and to be honest, I get it! During covid, me and my family decided to relocate to a small jungle town in Mexico which is the furthest place imaginable from the Metaverse. 

However, the more that NFTs came up in conversation, the more I learned and the more excited I got about this new technology. I soon realized that artists and musicians were going to be able to use the blockchain to offer their original work directly to their fans in a way that allows them to build community and value together. Then I realized how uniquely positioned Valfré was in this space which currently lacks female artists. LFG! 

So I got to work with my community in mind and I created Valfrélandia which represents 15  character types that you have gotten to know over the years. I’m really proud of how it turned out and I’m beyond excited to offer this project to you first. 


Like with any new technology, there’s room for improvement and I just want you to know that me and the team have done an immense amount of research on the environmental impacts of NFTs, and I can assure you that our concerns are aligned. 

As many of you know, Ethereum has an energy consumption problem that is being corrected by the new Ethereum 2 proof-of-stake model. The common misconception is that NFTs are the issue when in fact, NFTs are not directly impacting carbon emissions of Ethereum

Here is a good article on the subject if you’re interested in learning more. 

There’s been a lot of internal back and forth about minting on other blockchains but felt that Ethereum was the best way to go, as it’s the 2nd largest blockchain and is arguably one of the most secure. So instead of compromising on safety we’ve decided to Offset this drop and are in fact making it Carbon Negative by partnering with Offsetra. To learn more about the work that Offsetra is doing please go here.   

We’ll also be covering some of these topics on Twitter Spaces and our Discord channel in the coming weeks. 


After nearly 10 years of building the Valfré brand, we’re ecstatic to take things to the next level. Web3 is allowing us to deconstruct the current direction of the brand and re-assemble it in a more sustainable and creative way.

We’ve been studying the categories that we currently offer and are working on solutions to produce our products with less of an environmental impact. Our goal is for our product line to be completely eco friendly by early 2023. 

We’ll continue to make your favorite products and can’t wait to announce some of the amazing partnerships that we have in the works! 

Thank you for your love and support and I hope to see you on the other side! 


Ilse Valfré