Privacy Policy

PRIVACY POLICY
Effective Date: January 7, 2026
Last Updated: January 7, 2026

Valfre (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or make a purchase from valfre.com (the “Site”), interact with our services, or communicate with us.

This Policy applies to personal information collected through our Site, social media pages, and other online services we operate.

1) Personal Information We Collect

We collect personal information in the following ways:

A) Information you provide to us

When you purchase from the Site, create an account, subscribe to marketing messages, contact us, or otherwise interact with us, you may provide:

  • Name
  • Email address
  • Phone number
  • Billing/shipping address
  • Payment information (processed by third-party payment processors)
  • Order history
  • Account login information (if you create an account)
  • Customer support messages and content you submit

B) Information collected automatically (Cookies & Tracking Technologies)

When you browse the Site, we automatically collect certain information such as:

  • Device and browser information
  • IP address and approximate location
  • Pages viewed, clickstream data, and time spent on pages
  • Referring URLs and search terms
  • Cart activity and purchase behavior

We collect this information using cookies, pixels, SDKs, and similar tracking technologies, including Google Analytics and advertising pixels (such as Meta Pixel, TikTok Pixel, and Google Ads tags) to help us understand how customers use our Site and to provide advertising. See Section 6 for more details.

2) How We Use Personal Information

We use personal information to:

  • Process and fulfill orders
  • Provide customer support and communicate with you
  • Create and manage customer accounts (if applicable)
  • Send transactional emails (order confirmations, shipping updates)
  • Send marketing communications (email/SMS) where permitted by law
  • Improve and optimize our Site (including analytics)
  • Personalize and measure advertising effectiveness
  • Detect fraud and protect the security of our Site
  • Comply with legal obligations and enforce our terms

3) How We Share Personal Information

We share personal information with vendors and service providers who help us run our business, such as:

  • Shopify (our ecommerce platform)
  • Payment processors
  • Shipping and fulfillment partners
  • Customer support providers
  • Email/SMS marketing providers (including Omnisend)
  • Analytics providers (including Google Analytics)
  • Advertising partners (including Meta, TikTok, and Google)

Advertising and “Sharing”

We may share certain information with advertising partners to show you ads that are more relevant to you and measure ad performance. Under some privacy laws, this may be considered “sharing” personal information for “cross-context behavioral advertising” or “targeted advertising.”

You can opt out of certain advertising-related sharing as described in Section 9 (“Your Privacy Choices”).

We may also disclose personal information:

  • To comply with law, court orders, or lawful requests
  • To protect our rights, customers, or the public
  • In connection with a business transaction such as a merger, sale, or acquisition

4) Sensitive Personal Information

We do not use or disclose “sensitive personal information” for purposes other than providing services and fulfilling orders, unless required by law. (Examples may include precise geolocation, government ID, or financial account credentials — if collected, they are used only for processing and security.)

5) Your Communications Preferences

You can unsubscribe from marketing emails at any time using the unsubscribe link in our messages. If you receive SMS marketing, you can opt out by replying STOP or using the instructions included in the SMS message.

Even if you opt out of marketing, we may still send non-promotional communications related to your account or orders.

6) Cookies & Tracking Technologies

We use cookies and similar technologies for:

  • Essential functions (e.g., shopping cart, checkout, account login)
  • Performance & analytics (e.g., Google Analytics)
  • Marketing & advertising (e.g., Meta Pixel, TikTok Pixel, Google Ads tags)

You can manage cookie preferences through our cookie banner or by adjusting browser settings. Note that blocking certain cookies may affect Site functionality.

We also recognize Global Privacy Control (GPC) signals where required by law. See Section 9.

7) International Customers & Data Transfers (GDPR/UK)

Valfre is based in the United States, and personal information may be processed in the U.S. or other countries where our service providers operate. Some of these locations may have privacy laws that differ from those in your country.

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your information under GDPR/UK GDPR principles and rely on lawful bases such as:

  • Performance of a contract (to fulfill orders)
  • Legitimate interests (to operate, improve, and secure our business)
  • Consent (for certain marketing cookies and communications where required)
  • Legal obligation (to comply with applicable laws)

Where required, we use appropriate safeguards to transfer personal information internationally.

8) Data Retention

We retain personal information as long as necessary to:

  • fulfill the purposes described in this Policy
  • comply with legal obligations
  • resolve disputes
  • enforce agreements

Retention periods vary based on the type of data and purpose.

9) Your Privacy Choices & Rights

Depending on your location, you may have rights regarding your personal information, including:

  • Access and confirmation of processing
  • Correction of inaccurate data
  • Deletion of personal information
  • Data portability
  • Opt-out of targeted advertising / “sale” / “sharing”
  • Restrict or object to certain processing

A) U.S. State Privacy Rights (California, Colorado, Connecticut, Virginia, Utah, and others)

If you live in certain U.S. states, you may have additional rights under applicable law, including the right to opt out of:

  • “Sale” of personal information
  • “Sharing” for cross-context behavioral advertising
  • Targeted advertising

To exercise your opt-out rights, visit:
https://valfre.com/pages/data-sharing-opt-out

You may also submit requests by contacting us at:
cs@valfre.com with the subject line “Privacy Request”

We may need to verify your identity before processing requests. Authorized agents may submit requests on your behalf where permitted by law.

If you are in a state that provides a right to appeal our decision, you may appeal by emailing us at cs@valfre.com with subject line “Privacy Appeal.”

B) GDPR/UK Rights

If you are located in the EEA/UK, you may have rights including:

  • Access, correction, deletion
  • Restriction and objection
  • Data portability
  • Withdrawal of consent (where processing is based on consent)

To exercise these rights, contact us at: cs@valfre.com

10) Children’s Privacy

Our Site is not intended for children under 13 (or under 16 in certain regions), and we do not knowingly collect personal information from children.

11) Security

We take reasonable measures to protect personal information, but no security method is perfect and we cannot guarantee absolute security.

12) Changes to This Privacy Policy

We may update this Policy from time to time. If we make changes, we will update the “Last Updated” date at the top of this page.

13) Contact Us

For questions or requests about this Policy, contact:
Valfre
Email: cs@valfre.com
Website: valfre.com